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Marketing Manager - Sweden

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Dreams is the new way to save – an app built for the people. Through groundbreaking design and Nobel Prize-winning research, we offer a new generation of friendly financial services.

The words “save money” make most people feel anxious and excluded. Financial products and services do little to ease this burden. Enter Dreams - a solution built on human needs for human beings. We all agree that money has a great impact on emotional health and well-being. So let’s reach people on a fundamentally emotional level. United around a single mission – to turn dreamers into achievers, nudging them to reject momentary satisfaction and instead invest in a sustainable future.

Over 400,000 Scandinavians have saved with Dreams since we launched the app in 2016. Now we are raising the bar on financial services. The days when financial institutions could benefit from ignoring customers' needs is over. Period.

Our Dreams team consists of around 60+ talented magic-makers from 14 different countries, all coming together to help dreams come true. We make it happen from our offices in Stockholm (HQ), Oslo and Berlin.

We are now looking for a country manager in Sweden who will play a pivotal role in growing the Dreams brand and business further.

What we need

We look for a person that is an entrepreneur at heart who thrives in an ever-changing environment and loves seeing things through from start to finish.

As a Country Manager for Dreams you will be working in the intersection between creative communication and data driven growth. You are a team player and excel in aligning a small cross-functional team towards a common goal– anyone from a content maker to a community leader.

We are looking for someone with a successful and proven track record in a similar role as a Country or Marketing Manager in a startup/scale up environment. 

You have solid experience within the marketing ecosystem, performance driven marketing, content strategy, data-analysis as well as a bit of growth hacking. Swedish is your native-tongue and you are fluent in English and used to working in an international environment with multicultural teams. 

 What you’ll do

  • Main responsibility for the Swedish market including P&L
  • Recruit, lead and mentor a small, local cross-functional team and use your analytical skills to help your team understand how user insights and quantitative metrics, business needs and industry trends can be brought together to improve our marketing effectiveness and drive growth
  • Responsible for localisation of both the product and communication to be culturally relevant for the Swedish target group
  • Build and run marketing campaigns with the support of the HQ team to drive brand awareness, user growth and revenues
  • Identify and negotiate local commercial partnerships in order to drive growth and revenues
  • Monitor and assess the performance of the Swedish market to create insights and ideas for further product and business development together with the HQ
  • Plan and run local activation and retention campaigns of current users in Sweden resulting in improvement of customer engagement

What you’ll bring to the team

  • Minimum 5+ years experience from a similar role at a top-tier product company.
  • Minimum 1+ year of manager experience
  • Previous experience of launching and growing complex digital products to diverse audiences
  • World class communication and storytelling skills
  • Ability to demonstrate the capacity of taking data-informed decisions in any situation
  • In-depth knowledge of working in Sweden including connections to relevant stakeholders
  • A pragmatic and non-hierarchal team player, confident in your own abilities
  • Excellent organisational skills and ability to manage and prioritize multiple initiatives at once
  • You fully embrace our mission to make financial management fair for the individual as well as the society

What’s in it for you

  • Inspiring, fun, smart, friendly colleagues
  • Innovation-driven, fast-growing company
  • An international, laid-back office space in central Stockholm
  • A culture encouraging risks, new ideas, and mold-breaking
  • Help people save – not waste – their money and achieve their dreams!

Come on already and apply. Our Dreams community can hardly wait to hear from you!


Or, know someone who would be a perfect fit? Let them know!

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